John McKay of Cutting Edge Design LLC

by John Kinney

Kinney Writers Group

In the design/build industry for over 30 years, John McKay is the owner of Cutting Edge Design LLC in Columbia, Maryland, a full service architectural design firm.  "The main founding principle of the company is to use technology to better serve our clients."  Prime examples of that technological prowess include Cutting Edge Design's unique, real time, 3-D process, energy modeling, and 3-D brochure services for clients in need of "21st century visualization and marketing advantages."

Cutting Edge Design's real-time 3-D modeling process "enables us to present the design, while the client can communicate, and then visualize, their desires.  While we're in the meeting, we can make changes right in front of them," said John.  "The meetings don't last any longer than a conventional meeting would, but by the end, the initial design printouts are completely obsolete and we have to give clients new printouts with all their changes implemented."

Cutting Edge Design also helps clients become green.  "We define green, and promote green building, as starting with energy efficiency.  The tool to achieve that important goal is energy modeling.  Energy modeling gives clients an idea of what their energy costs will be using various green alternatives, which helps clients to scientifically predict the performance of each option, and make informed selections in areas such as heating, air conditioning, windows, doors, and insulation."  With fifteen years of experience in green construction, John is a natural fit as the Group Leader of the Columbia Green NRG Group, which meets on Wednesdays from 9:30-10:30 a.m.

Professional clients benefit from Cutting Edge Design's 3-D renderings and brochure packages.  Movies and animations are also easily produced to help consumers visualize, while separating the selling professional from their competition. "Why use a 20th century brochure, when you can provide clients with a 21st century, 3-D brochure?"

Cutting Edge Design LLC uses technology to save clients time and money.  Homeowners, builders, property owners, and architecture firms should check out Cutting Edge Design at www.cuttingedgedesigngroup.com, or call John at 410-740-2700.